“The signing of this agreement for the Alabama Sports Council to manage the event for the next four years bolsters the long-standing consistency and continuity we’ve had since 2000.”Īlso under these new agreements, both schools will be paid their guaranteed amounts by December 31st of each Classic year. “Our partners in the public sector led by the City of Birmingham and Jefferson County and the private sector led by McDonald’s and Coca-Cola, have provided the foundational financial support to provide these historic payouts,” said Gene Hallman, Chairman and CEO of Eventive Sports, the event promotor for Alabama Sports Council. We couldn’t be prouder to manage the McDonald’s Magic City Classic presented by Coca-Cola and continue to focus on growing this great event.” “This guarantee is higher than some FBS bowl game payouts.We would like to applaud both presidents for being extremely thoughtful in achieving the best outcome for their constituency.

'These two deserving HBCUs will receive the highest guaranteed payout in the history of HBCU athletics,” said Perren King, Executive Director of the event. SEE ALSO: Emotional Trent Dilfer remembers son during UAB Children's Harbor presser Both schools signed a four-year agreement with the City of Birmingham in April of this year, inclusive of funding and the use of Legion Field. The universities' agreements mirror one another, allocating assets and responsibilities based on which University is deemed the “home team” each year. The event, presented by Coca-Cola, will cover 2023-2026 events.įollowing months of discussions, the Alabama Sports Council said Alabama A&M University and Alabama State University have each entered into separate agreements for it to manage and promote the Magic City Classic through 2026.

(WBMA) - The Alabama Sports Council announced Monday that it signed a four-year agreement with Alabama A&M to manage the McDonald’s Magic City Classic.

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